A company called Theodent is marketing a chocolate-based toothpaste sold online and at Whole Foods. Running under this slogan: “Question: What do a dozen roses, a regretful cooking for dual and a tube of toothpaste have in common? Answer: If a toothpaste is Theodent™ chocolate toothpaste, they could make your Valentine’s Day a sweetest ever,” Theodent launched the toothpaste a week before Valentine’s day in hopes to make profit for the lovers’ day.
The New Orleans based toothpaste garnered press for its development over four years ago but only recently hit the shelves. A 2008 Men’s Health article described the toothpaste as “more effective than fluoride”. According to the company’s website, this discovery came by complete accident, as the researchers at Tulane University found a chocolate extract similar in structure to caffeine by stimulating the growth of new enamel.
More tests are in the process as Theodent does not adorn the coveted ADA seal of approval.
Out of curiosity, I hit up Whole Foods in Memphis to check out this $10 toothpaste. I substituted my normal toothpaste the past few days for this chocolate-based concoction.
My verdict: This tastes nothing like Dove chocolates.